© 2004 by Oxford University Press
Digital Copyright and the New Creative Dynamics
Baker & McKenzie, 100 New Bridge Street, London EC4V 6JA. The author is a trainee solicitor at Baker & McKenzie in London. The views expressed in this article are the author's own and do not necessarily reflect the views of Baker & McKenzie or its clients. All errors and omissions remain the sole responsibility of the author, who can be contacted at paul.ganley{at}bakernet.com
The Internet has ruffled the feathers of copyright law. In response, policy makers and rightsholders have sought to expand the legislative boundaries of copyright and embed technical and contractual constraints into works themselves. These measures collectively termed Digital Rights Management are not only viewed as necessary to stem the tide of piracy, but as desirable to achieve the efficient allocation of copyright works in the market place. Economic theory is used to support these advances as the natural progression for copyright law in the 21st century. This essay takes issue with this economic rationale, and suggests that private market based mechanisms are likely to systematically exclude certain values that copyright law has traditionally undertaken to protect. Furthermore, it is suggested that whilst rightholders are naturally wary of digital technology, it provides precious opportunities for those at the ends of the copyright chain: creators and users. Finally, the status of copyright exceptions under the European Copyright Directive, in particular those which implicate informational, private, and transformative uses, are assessed in light of the earlier arguments.
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